Improving UK retail academic-practitioner research: insights from relationship marketing
نویسندگان
چکیده
منابع مشابه
Academic and practitioner theories of marketing
The relationship between the marketing academy through the conduct of marketing scientific research and marketing practice has been at the centre of a series of debates throughout the 1980s and carried on into the early 1990s. The main outcome of these debates has been a heightened attention to academic and practitioner orientations to marketing research, while conspicuously leaving unexplored ...
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ژورنال
عنوان ژورنال: International Journal of Retail & Distribution Management
سال: 2017
ISSN: 0959-0552
DOI: 10.1108/ijrdm-01-2016-0009